Tasks:

Moderation of three workshops at three different places along the Oder-Neiße-Cycle Route (methodology: World Café)

Tasks:

mas|contour has been entrusted by the Nicaraguan trade association „Asociación de Productores y Exportadores de Nicaragua (APEN)“ to support Nicaraguan inbound agencies in their efforts to establish new business relations with European travel stakeholders. The overall aim is to conclude contracts in various source markets (Germany, the Netherlands, Belgium, Denmark, Norway etc.).

Tasks:

Proposal prepared by mas|contour in response to call for tenders from the Travel Foundation (TF) who wish to commission research into best practice in the sustainability of environmental management systems on floating hotels. The aim of the project is to investigate ‘greening’ of river cruising, concentrating on water and energy conservation and waste reduction. The monitoring of the cruises takes place in France, Germany and Hungary.

Tasks:

mas|contour supports Causemann Consulting in the evaluation process of Tourism Watch/ Church Development Service (Evangelischer Entwicklungsdienst – EED)

Tasks:

Development of a marketing concept, with the aim to strengthen the market position of the discovery region Bliesgau in the field of edutainment in the long term (documentation and evaluation of the tourist market for edutainment offers, development of scenarios, marketing measures and innovative product ideas in the field edutainment).

Tasks:

On behalf of the German Development Cooperation (GIZ), mas|contour has conducted an analysis on the Philippine islands of Bohol and Cebu to assess to what extent small local enterprises can be better integrated into the hotel supply chain. The analysis considered both the demand and the supply sides and identified a wide range of potential local producers and products to supply the hotel sector. The development of a product catalogue is planned, and a number of events will be organised to bring together the hotel sector and the local enterprises.

Tasks:

Development of a tourism strategy up to 2030 (analysis, scenarios, vision, strategic concept, marketing and action plan). The aim of the strategy is to pave the way for an integrated tourism and regional planning as well as for innovative tourism products.

Tasks:

mas|contour was assigned by the ‚National Tourism Organisation of Serbia - TOS‘ to organize the press activities of Serbia before and during ITB including the organization of the press conference.

Tasks:

Within the scope of the Project of “Support to Tourist Destinations to Central and Mountainous Parts of Montenegro”, GIZ wants to establish a sustainable Destination Management Structure, which can function independently upon GIZs phasing out period. This includes establishing DMS, branding of the Lake Skadar region, harmonized development and coordination between current tourism drivers at the lake, and improved tourist information system. masIcontour supports this process between January and September 2011 by organizing a study tour to Lake Constance (Germany) and by facilitating two stakeholder meetings in Montenegro focussing on the development of a common model of DMS among the stakeholders.

Tasks:

Based on a multistakholder dialogue and comprehensive socio-economic and ecological appraisals reasonable tourism projects have been created which shall be realized in the future by financial support of the Asian Development Bank (ADB).

Tasks:

ICRT has investigated, compared and ranked in a study the engagement of ten major international hotel groups with Corporate Social Responsibility (CSR). Data were initially gathered through publically available sources, predominantly businesses’ own websites, on their CSR behaviour. Nicole Häusler has undertaken on behalf of ICRT a site audit in Thailand to further validate (or in fact query) the updated data set about each chain’s CSR activities. The findings of this study comprise the most comprehensive review of CSR activity in the international hospitality industry and will be of interest to academics and practitioners alike.

Tasks:

On behalf of the Social Fund for Development (SFD) mas|contour realizes an extensive market analysis on the cultural industry (handicrafts, culture facilities, traditional food, music etc.) in three regions in Yemen. The objective is to identify promising sectors, to point out financing possibilities as well as to develop a strategy to improve the commercialization of culture assets. On this occasion a database will be developed to enable monitoring the culture industry in the long term.

Tasks:

On behalf of the German Technical Cooperation (GTZ) and the Tourism Ministry of Montenegro mas|contour develops a strategy for the development of nature-related forms of tourism in five mountain areas in the country. The project includes extensive analysis of the touristic potential on-site, the identification of relevant source markets, competition and benchmark analyses as well as strategic recommendations regarding competitive products and suitable accommodations. On basis of the prepared strategy there shall be found investors for the Montenegro mountain area.

Tasks:

On behalf of the SSI Institut für Tourismus und Marketing mas|contour realized two trainings on canoeing tourism in Bad Saarow and Fürstenberg/Havel. The workshops took place within the framework of an one-year qualification for instructors in health tourism.

Tasks:

The Danube Competence Center (DCC) in Serbia as well as the German Technical Cooperation (GTZ) assigned mas|contour to conduct a market analysis on the middle and lower Danube region (Serbia, Croatia, Bulgaria, Rumania, Moldavia, Ukraine). Next to the investigation on the current demand and potential future market potentials the research includes an image analysis of the Danube region in the most important source markets.

Tasks:

In cooperation with Robinson Club mas|contour conducted an analysis on the socio-economic impact of the Club Nobilis in Belek/Turkey and its contribution to poverty reduction of the local population. On this occasion monetary flows were analyzed and extensive surveys with the employees were conducted.

Tasks:

Nicole Häusler investigated the long-term collaboration of the Thai travel agent ‘Asian Oasis’ with a Thai village. The village’s inhabitants belong to the ethnic minorities of Lisu and Akha. Asian Oasis is the owner of the Lisu Lodge, the staffs of the Lodge are all members of the community. In this research, N. Häusler especially focused on the organizational culture of the involved stakeholders and organizations.

Tasks:

Mid-Term Evaluation of the Project “International Partnership to Market Sustainable Tourism Services”, implemented by Rainforest Alliance. Included personal interviews with stakeholders in four Latin American countries as well as phone interviews and a web-based survey covering a total of 18 countries in Latin America, North America and Europe.

Tasks:

Development of a sustainable community-based tourism concept for Chimanimani Transfrontier Conservation Area in Western Mozambique;
Master thesis on the role of tourism in development cooperation

Tasks:

Creation of several thematic project outlines on topical subjects in the areas of tourism, climate protection and biodiversity.

Tasks:

Implementation of a project progress evaluation of the GTZ sector project „Tourism and Sustainable Development“ with the aim to prepare the conceptual and content framework of the new project phase which goes up to 2013.

Tasks:

Tasks: Research and education in cooperation with the Department of Geography and Tourism at UNAM. Themes: Community-based tourism in Communal Conservancies, Climate footprint/Carbon management of nature-based tour operators

Tasks:

masIcontour conducted a workshop in Nanjing with the the Chinese NGO Amity Foundation. Starting in 2010, the Amity Foundation plans to provide support to 15 different ethnic minority groups, focussing on cultural identity and economic development. During the workshop subjects such as ‘Cultural Identity and Economic Development – a Contradiction?’ and the necessary steps towards the implementation of the upcoming project were discussed.

Tasks:

The EU-financed project “Corporate Social Responsibility and Market Access Partnerships (CSR-MAP) for Thai Sustainable Tourism Supply Chains” aims to create greater sustainability in the Thai tourism industry and to meet the demands of European visitors.
masIcontour participated as EU-Expert in the National Workshop in Bangkok to discuss SME green hotel, ecotourism and community-based tourism standards, with the involvement of product suppliers.

Tasks:

masIcontour worked together with other experts and the citizens on a tourism development concept for the Peninsula Priwall with the aim to provide sustainable and market-driven solutions for future tourism investments on the peninsula. The concept is based on an overall vision for tourism development that has been developed by masIcontour together with the citizens in the course of the year.

Tasks:

masIcontour offered a 3-day training course on “Tourism and Climate Change” in Bangkok at Kasetsart University. The intensive course was part of a ‘train-the-Trainer Programm’ for more than 30 Thai participants. In the near future they will be able to run training courses with local communities and public authorities but as well within the private sector.

Tasks:

The local tour and hotel operator ‘Jetwing’ located in Colombo, is planning the construction of a “School for Responsible Tourism & Hotel Management”. masIcontour supported ‘Jetwing’ in the formulation of the application for financing such a school.

Tasks:

masIcontour offered two training courses on “Responsible Tourism Management” to the private tourism sector. The main focus within these seminars lied on the introduction of Corporate Social Responsibility (CSR) measures in the private touristic sector.

Tasks:

The Peruvian Ministry of Foreign Trade and Tourism MINCETUR and the Tourism College CENFOTUR arranged an International Conference on „Innovative Destination Development“ in Tarapoto and Lima (28th to 30th of September). Matthias Beyer was invited as keynote speaker and gave a speech on „Destination and Customer Marketing“ as well as „Tourism and Ethics“. Around 300 participants from politics, economy and education attended the conference.

Conference Link Conference Blog

Tasks:

For the upcoming constitution of a Competence Centre in the fields of tourism, environment and education for the Danube neighbouring countries, masIcontour analized the initial conditions in the countries and developed a conceptual framework for the centre.

Tasks:

masIcontour analized the socio-economic impacts of big city hotels on poverty alleviation among the local population in Managua.

Tasks:

Coordination of booth setup; personal support of the Guyana delegation; press relations and the intermediation of contacts to German tour operators

Tasks:

The Platform Alimentation and Exercise (peb) is getting involved with the prevention of ascendance of children and youth in different regions of Germany. masIcontour was commissioned to accomplish a process oriented evaluation of the effects of various activities undertaken by the platform.

Tasks:

mas contour provides for the award-winning travel company Andaman Discoveries (www.andamandiscoveries.com) an overview on the German tourism market in relation to responsible tourism.

Tasks:

masIcontour provides advice to the citizens' initiative creating an overall vision for sustainable tourism development on the Peninsula Priwall located in the German province Schleswig-Holstein.

Tasks:

Training with environmental NGOs and SMEs in Tourism on responsible tourism management in natural areas including product development, quality standards and business planning.

Tasks:

Researching specific CSR projects and drafting the information into 15 case studies which can be downloaded at the website of PATA.

Tasks:

Development of a methodology to gather the cash flows of different types of tourism businesses including supply chains; preparation and backstopping of the local stakeholders; analysis and presentation of the results; consulting of local organizations concerning future tourism development options

Tasks:

Evaluation of the previous project results; cost-benefit-analysis; consulting on the further development and design of the project

Tasks:

Analysis of existing products; participatory product development in three model regions; testing phase; creation of a manual

Tasks:

Exploratory discussion with big hotel chains; tourism organizations and other local stakeholders; concept on strengthening the contribution of big hotel chains to poverty reduction

Tasks:

Development of a training module on sustainable tourism development and strategic marketing for the distance education course „Historical City” of the University Lübeck

Tasks:

Development of survey in cooperation with Faculty of Tourism and Hospitality in Ohrid for National Park and neighbour region (visitor profile, improvement of tourism infrastructure, willingness to pay a user fee etc.), analysis of results and elaboration of a sustainable tourism strategy including action plan.

Tasks:

Evaluation of the current situation in the tourism sector and participatory creation of an overall vision for the future tourism development

Tasks:

Coordination of booth setup; personal support of the Guyana delegation; press relations and the intermediation of contacts to German tour operators

Tasks:

Study on the importance of the tourism sector to poverty reduction in the Dominican Republic; socio-economic analyses of All-Inclusive Resorts

Tasks:

Development of Corporate Social Responsibility criteria for small and medium-sized tourism enterprises; applicability tests and further development of the criteria in model enterprises

Tasks:

Analysis of the wages and purchase policies of Jumeirah Group Hotels in Dubai; surveys among employees and suppliers; evaluation of the hotels’ contribution to poverty reduction; concluding recommendations

Tasks:

Situation analysis of employee motivation; “Explorer Workshop” – Objective: Improvement of internal organisational and communication structures

Tasks:

Analysis of previous private sector activities in the field of biodiversity; development of new approaches and strategies; conception of a joint declaration of tourism sector as a contribution to the Ninth Conference of the Parties of the Convention on Biodiversity in 2008

Tasks:

Identification of obstacles to and necessary conditions of fair pricing; development of potential approaches

Tasks:

Situation analysis and assessment of the general local framework; appraisal of the project application including recommended modifications and extended calculation of costs

Tasks:

Speech and moderation; key focal points: European certification programmes and demand analyis of sustainable tourism in Europe

Tasks:

Methodological recommendations for the further development of a standardised evaluation procedure; supervision of test evaluations in Peru, Costa Rica, Laos and Tanzania

Tasks:

Further development of a preliminary set of criteria and preparation of a standardised questionnaire; testing of the questionnaire in Bolivia and Peru through the evaluation of four tourism products; interpretation of results

Tasks:

Coordination of booth setup; personal support of the Guyana delegation; press relations and the intermediation of contacts to German tour operators

Tasks:

Status analysis of the development of residential tourism; evaluation of relevant international studies and case studies; assessment of potential impacts and recommendations regarding the sustainable control of residential tourism

Tasks:

Development of a preliminary set of criteria and preparation of a standardised questionnaire; testing of the questionnaire using the example of the Nicaragua case study through the evaluation of 14 tourism products; interpretation of results

Tasks:

Development of a set of criteria for the selection of best-practice examples and development of a brochure

Tasks:

Desk Research and Field Research

Tasks:

Evaluation of six All-Inclusive Resorts in Bayahibe regarding their socio-economic benefits for local communities

Tasks:

Support service for the Chilean delegation; organisation and attendance of business meetings; translation and interpretation services

Tasks:

Coordination of booth setup; personal support of the Guyana delegation; press relations and the intermediation of contacts to German tour operators

Tasks:

Status quo analysis; analysis of interfaces between tourism and other fields of development cooperation; strategic recommendations, organisation of an expert workshop; presentation of the results

Tasks:

Development and marketing of a sustainable tourism concept for Katavi National Park and the Rukwa Game Reserve as part of Tanzania’s western tourism circuit

Tasks:

Trainer/speaker at a several day workshop with local tour operators; main topics: product development, demand analysis, press and public relations, marketing tools, cooperation with international travel agencies, Unique Selling Proposition (USP)

Tasks:

Development of a sponsoring brochure; acquisition of sponsors; organisation of a sponsoring event

Tasks:

Interviews with experts from the public and private tourism sectors and with investors/operators of large hotel resorts in Nicaragua; recommendations regarding third-party funding and need for consulting

Tasks:

Expert talks with ministries and development organisations (GTZ, UNDP, etc), local inspections; appraisal and evaluation of the project; financial calculation and definition of sub-projects eligible for funding

Tasks:

Expert interviews; SWOT analysis; participatory creation of development activities; recommendations for future activities

Tasks:

Development of a moderation strategy; organisation of expert hearings and council meetings; press and public relations activities; determination of existing conflicts; attainment of workable compromises

Tasks:

Organisation of the fair presentation; preparation and coordination of an event; press and public relations work

Tasks:

Coordination of booth setup; personal support of the Guyana delegation; press relations and the intermediation of contacts to German tour operators

Tasks:

Development and coordination of an interview manual; interviews with Central American tourism enterprises at the tourism fairs FITUR/Spain and ITB/Germany; evaluation of the results and recommendations for action

Tasks:

SWOT analysis of the existing range of tourism products; identification of suitable target groups; assessment of the tourism potential; recommendations for action for the tourism marketing of Guyana on the German market

Tasks:

Environment analysis of practical experience with traffic regulations in national and international waters; development of a matrix with possible control mechanisms/traffic regulations; variant comparison and development of three approaches to a solution, including recommendations for their implementation

Tasks:

Participatory development of three master plans for ecotourism development in the nature reserves Daxiaolangou in Nanjiang County, Micangshan in Wangcang County and Fengtongzhai in Baoxing County; organization of a training workshop on tourism development in protected areas

Tasks:

Development and coordination of an interview manual; interviews with Central American tourism enterprises at the tourism fairs FITUR/Spain and ITB/Germany; evaluation of the results and recommendations for action

Tasks:

Organisation of the fair presentation; preparation and coordination of an event; press and public relations work

Tasks:

Coordination of booth setup; personal support of the Guyana delegation; press relations and the intermediation of contacts to German tour operators, Handlungsempfehlungen für weitere Marketingaktivitäten auf dem deutschen Markt

Tasks:

Analysis and evaluation of the socio economic benefits of the Barceló Playa Montelimar Resort & Casino for the population of San Rafael del Sur, Nicaragua in comparison to other income and employment opportunities in the community

Tasks:

Market analysis; SWOT analysis; product line analysis; development of an overall concept; development of tourism products; marketing activities; press and public relations work

Tasks:

Sustainable tourism management in protected areas; implementation of community-based tourism projects; establishment of a legal framework; further training for local staff; implementation of monitoring systems (LAC); funding of protected areas

Tasks:

Extensive research on tourism in large - scale nature reserves (conflicts between recreation and tourism, economic effects of large - scale nature reserves, regional value creation through tourism, offer and demand analysis, etc.); methodological concept and recommendations for action regarding a methodology and cartography for the assessment and evaluation of provisions for securing recreation in large-scale nature reserves

Tasks:

Situation analysis; SWOT analysis of different fundraising instruments; strategic concept and model for fundraising; implementation activities

Tasks:

Feasibility study of the above-mentioned project which was part of the German-Cameroonian development cooperation in natural resource conservation (2000);
Implementation of a combined training and planning workshop for staff of the Ministry of Tourism (2003)

Tasks:

Concept and strategy development for seven cross - border theme routes for cycling tourism; marketing recommendations

Tasks:

Strategic marketing concept for 18 museums and exhibition institutions; concept development for cultural package tours; development of a promotional folder

Tasks:

Development and coordination of an interview manual; interviews with Central American tourism enterprises at the tourism fairs FITUR/Spain and ITB/Germany; evaluation of the results and recommendations for action

Tasks:

Offer and demand analysis of sport tourism; preparation and organisation of an expert workshop; potential approaches to sustainable product policy for sport tourism and recommendations regarding need for further research

Tasks:

Organisation of the fair presentation; preparation and coordination of an event; press and public relations work

Tasks:

Coordination of booth setup; personal support of the Guyana delegation; press relations and the intermediation of contacts to German tour operators, Handlungsempfehlungen für weitere Marketingaktivitäten auf dem deutschen Markt

Tasks:

Development of the image brochure

Tasks:

Consulting services on sustainable tourism management in the provinces of Banten and Lampung

Tasks:

Complete organisation of the conference including fundraising

Tasks:

Situation and environment analysis; location concept for future priorities of water-based tourism development

Tasks:

Various tasks in connection with the conception, development and organisation prior to, during and after the workshop as a member of the preparation committee

Tasks:

Situation and environment analysis; strategic concept for the development of water-based tourism; presentation of results

Tasks:

Establishing contacts with and selling community-based tourism products to international travel agencies; tourism product calculation; public relations work; organisation of press tours; fundraising; preparation of three ethnic communities for foreign visitors

Tasks:

Interviews with ecotourism tour operators at the International Tourism Fair Berlin (ITB) 1998; interpretation of results

Tasks:

Concept for socially and environmentally responsible tourism development in the Palo Verde National Park (visitor guidance, income-generating activities for the local population, environmental protection activities, etc.)